Thursday, January 29, 2009
What the hell is a Snuggie?
One night while channel surfing, I stumbled upon one of these late night cheesy infomercials. It was for a product called the Snuggie. The concept is a backwards robe that looks like something my geeky husband would wear if he was dressing up as Obi one Konobi for halloween.
At first, I thought this was a joke. Who in there right mind would buy this (cough...dad...cough) when an over sized blanket, if put on correctly, could keep you warm? Apparently there is a market for people out there who don't know how to properly bundle up or find a mere blanket to be too complex. 4 million snuggies have already been sold and is on the verge of becoming the next big "it" product. It will follow in the footsteps of the clapper and chia pet. Anyhoot, the advertisement itself is hilarious. YouTube even has a parody of the Snuggie dubbing it as "The WTF blanket."